Beyond the Trophy: The Power of Announcing Award Wins with a Press Release

Winning an industry award is a big deal for any company. But to make the most of the achievement, the world needs to hear about it. And what better way to ensure that than with a press release?

A well-crafted release highlights not just the award and the business but also the impact of the achievement. It is one of the quickest ways to increase reach with the target audience – stakeholders, prospective clients and the journalist who needs a solid news-driven reason to write about your company.

The Value of Third-Party Endorsement

Because the award signals validation from a known, independent source, the press release increases your brand’s credibility in a way that paid advertising cannot. It is well established that consumers are more likely to trust and engage with products and services endorsed by third parties. By positioning the company as a leader, an award announcement opens the door to business opportunities.

As for the media, the release could trigger further coverage. The award may have come after multiple challenges or it may recognise a team within the company, but the journalist knows that in either case, there is a story to tell. Audiences best relate to real-life experiences and they will value the narrative behind the win.

A good press release teases the journey to the achievement – the hard work, the hurdles and innovations, and the people behind the scenes. It can spark further engagement, social sharing, and may even go viral as stakeholders rally around the brand’s success.

Behind-the-Scenes Benefits

There are other less obvious benefits to award announcements. When distributed across credible online platforms, they enhance your brand’s search engine presence and ensure achievements are discoverable. Additionally, as artificial intelligence (AI) and large language models (LLMs) increasingly source information from reputable online content, your press release ensures your brand’s award-winning credentials are surfaced and reinforced by people as well as AI.

Within the company, an award press release celebrates collective achievement and boosts morale. It reaffirms company culture and signals to current and prospective employees that they are part of a high-performing team. The sense of pride and motivation can even improve productivity. In competitive sectors, publicising award wins through press releases can attract top talent seeking workplaces that value excellence and recognition.

Three Standout Examples of Award Announcements

Jollibee Group’s Gallup Exceptional Workplace Award
Arup’s Multiple Honours at HKIE’s 50th Anniversary
Galaxy Macau’s Michelin Stars Triumph